We all know every business spends a huge amount of capital on marketing. But most of them fail why? It’s not because of their product or services it because of their uncleared message to the customers which makes them confusing to understand. People don’t buy the best products. They buy the products they understand the fastest. The more simple and predictable the communication the easier it is to understand.
Why clarity is important for brand communication?
Clarified messages improve the connection and engagement towards brands because it increases the trust and transparency with the audience. The more clear message the higher the chances of getting more sales. Let’s take the example of Apple if you have noticed the Apple advertisement they have inserted them into their customer’s story like no other technology company, the story of Apple isn’t about Apple it’s about us. As websites don’t sell things. Words sell things. Let’s take another example of their recently launched product, Air Tag where they have placed the clear tagline on their website “Lose your knack for losing things” which clarifies the product perfectly.
Are you confusing your customer?
There is a saying in marketing that “Confused customers are lost sales”. Yet many businesses have the misconception that a confused customer will seek clarification and they will contact you for more information. But the truth is if you confuse them, you will lose them. Clarity is the only way to make a great impact on your audience. If you make your message clear towards the audience you can build trust and also increase the leads, which you can convert into sales further.
Hence businesses should stop confusing their customer. To gain an audience that will be loyal to your brand, you should be able to make clarity on the message so people will not get confused about your brand and can make their buying decision based on what they hear.
","backgroundImage":{"fluid":{"aspectRatio":3,"src":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1140&h=380&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=285&h=95&q=100 285w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=570&h=190&q=100 570w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1140&h=380&q=100 1140w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1710&h=570&q=100 1710w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=2280&h=760&q=100 2280w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=3420&h=1140&q=100 3420w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1140&h=380&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=285&h=95&q=100&fm=webp 285w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=570&h=190&q=100&fm=webp 570w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1140&h=380&q=100&fm=webp 1140w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1710&h=570&q=100&fm=webp 1710w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=2280&h=760&q=100&fm=webp 2280w,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=3420&h=1140&q=100&fm=webp 3420w","sizes":"(max-width: 1140px) 100vw, 1140px"},"seo":{"width":1200,"height":630,"src":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1200&h=630&q=100&fit=fill","srcSet":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1200&h=630&q=100&fit=fill 1x,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1800&h=945&q=100&fit=fill 1.5x,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=2400&h=1260&q=100&fit=fill 2x,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=3600&h=1890&q=100&fit=fill 3x","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1200&h=630&q=100&fm=webp&fit=fill","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1200&h=630&q=100&fm=webp&fit=fill 1x,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=1800&h=945&q=100&fm=webp&fit=fill 1.5x,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=2400&h=1260&q=100&fm=webp&fit=fill 2x,\n//images.ctfassets.net/mn39h0tra6wf/3hJd8ZCsUvMzxXcWABWwPx/8cd49b3812656571067a750fb103a513/BRAND_MESSAGE.png?w=3600&h=1890&q=100&fm=webp&fit=fill 3x"}},"backgroundColor":"F9F8E9"},"slug":"articles/building-random","id":"d09aa197-495a-5033-bdb8-4646ba802933","title":"The Importance of Clarifying the Brand Message","next":[{"postDate":"Apr. 24, 2020","pathPrefix":"articles","path":"articles/lead-generation","readingTime":{"text":"2 minute read","minutes":2.232,"words":558,"time":133920.00000000003},"id":"e269e477-ac48-5ecf-888d-64b298773284","title":"The Three Important Lead Generation Tactics","node_locale":"en","excerpt":"Do you want to generate more leads for your business? Let's look at the 3 main lead generation tactics and how these tactics can help you to generate more leads for your business. ","slug":"lead-generation","shortUrl":"leag-gen","canonical":null,"featured":false,"publicationDate":"Apr. 2, 2019","updatedAt":"Mar. 1, 2022","hero":{"CardPreview":{"aspectRatio":1.7647058823529411,"src":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=1200&h=680&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=300&h=170&q=100 300w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=600&h=340&q=100 600w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=626&h=355&q=100 626w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=1200&h=680&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=300&h=170&q=100&fm=webp 300w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=600&h=340&q=100&fm=webp 600w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=626&h=355&q=100&fm=webp 626w","sizes":"(max-width: 1200px) 100vw, 1200px"},"Article__Featured":{"aspectRatio":1.4545454545454546,"src":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=1200&h=825&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=300&h=206&q=100 300w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=600&h=413&q=100 600w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=626&h=430&q=100 626w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=1200&h=825&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=300&h=206&q=100&fm=webp 300w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=600&h=413&q=100&fm=webp 600w,\n//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=626&h=430&q=100&fm=webp 626w","sizes":"(max-width: 1200px) 100vw, 1200px"},"Article__Hero":{"aspectRatio":1.4545454545454546,"src":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=3200&h=2200&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=626&h=430&q=100 626w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=3200&h=2200&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/7wXLUWI4bu7aHXigI9O6tR/b97dfd196b69963422795f31bf5b67a0/elegant-golden-pattern-background-design_1017-13782.jpg?w=626&h=430&q=100&fm=webp 626w","sizes":"(max-width: 3200px) 100vw, 3200px"}},"author":{"id":"e309bf41-add3-5ab7-a88c-872d394e436e","name":"Bishal Roka ","title":"Chief Marketing Officer","slug":"Bishal-Roka","biography":{"childRichTextHtml":{"html":"Bishal Roka
"}},"avatar":{"small":{"aspectRatio":1,"src":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=64&h=64&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=16&h=16&q=100 16w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=32&h=32&q=100 32w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=64&h=64&q=100 64w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=96&h=96&q=100 96w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=128&h=128&q=100 128w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=192&h=192&q=100 192w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=1112&h=1112&q=100 1112w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=64&h=64&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=16&h=16&q=100&fm=webp 16w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=32&h=32&q=100&fm=webp 32w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=64&h=64&q=100&fm=webp 64w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=96&h=96&q=100&fm=webp 96w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=128&h=128&q=100&fm=webp 128w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=192&h=192&q=100&fm=webp 192w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=1112&h=1112&q=100&fm=webp 1112w","sizes":"(max-width: 64px) 100vw, 64px"},"large":{"aspectRatio":1,"src":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=400&h=400&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=100&h=100&q=100 100w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=200&h=200&q=100 200w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=400&h=400&q=100 400w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=600&h=600&q=100 600w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=800&h=800&q=100 800w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=1112&h=1112&q=100 1112w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=400&h=400&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=100&h=100&q=100&fm=webp 100w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=200&h=200&q=100&fm=webp 200w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=400&h=400&q=100&fm=webp 400w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=600&h=600&q=100&fm=webp 600w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=800&h=800&q=100&fm=webp 800w,\n//images.ctfassets.net/mn39h0tra6wf/40GPT8RxXNNBqoQNTkHBPq/e8c8bea306f1b95c7ddf6d86992c3809/musezadenew.png?w=1112&h=1112&q=100&fm=webp 1112w","sizes":"(max-width: 400px) 100vw, 400px"}}},"body":"Lead Generation is the most talked about topic in the world of marketing. Is it helpful in terms of developing the business? And how can businesses implement an effective lead generation strategy whether it is a million-dollar business or just a start-up? In the growing digital era does the business need to focus on online lead generation more?
Basically, lead refer to contact with a potential customer. In simple words, a Lead is a person who has expressed interest in what you have to offer. A potential lead can be obtained through word of mouth, phone calls, emails, websites, or advertisements.
Digital lead generation is the process of using inbound and outbound marketing to generate interest in what you have to offer for others. It provides your business with the opportunity to grow. The digital ear has changed the way we do business and it’s important for marketers to keep up with the demand of their prospect by building tailored lead generation strategists.
The buying process of people these days have completely changed. Customers are no longer attracted by flashy old advertisement techniques. So, business today is heavily dependent on lead generation as it enables more traffic and engagement to their website and social media handle which further can be converted into the sales opportunity. As in the growing trend and possibility of online lead generation, still, many companies aren’t aware that lead generation allows them to get more traffic and create an impact of their products and services in the consumer mind.
The three most important tactics that every business need to master for lead generation are as follows:
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the website or web pages to drive more traffic into it. SEO is an excellent lead generation method that drives more relevant traffic to your website. The main role of SEO is to rank the website higher based on keyword placement. The better you can rank your keywords, the better your website can achieve traffic. More traffic means more opportunities for possible leads.
Social Media Marketing (SSM)
Social Media is a key platform to promote your business right now. The rapid increase in social media users indicates how big opportunities are available here in terms of lead generation. Through the help of social media, you can build relationships with your customers and targeted audience. Social media has become the biggest hub of connecting people to products and services they want. Social media also play an important role while making a purchase decision. In today’s context businesses need to be on social media like Facebook, Instagram, Twitter, Linked In, etc. The more you are active on social media, the more connected your customer feels.
Content Marketing
As we say content is king in digital. No matter how you slice the pie the content will forever be important when it comes to lead generation. Creating content that is relevant to customers can engage them as it provides knowledge to the interested audience. When you have interesting content on your website, visitors will also spend more time on your website. The more creative you deliver the content, the more possible opportunity you create for leads.
Therefore, lead generation is important for your business. It creates sales opportunities and increases organic customers for your business. So having a more engaging website and social media will increase the chance of converting lead into a customer.
","backgroundImage":{"fluid":{"aspectRatio":3,"src":"//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=1140&h=380&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=285&h=95&q=100 285w,\n//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=570&h=190&q=100 570w,\n//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=1047&h=349&q=100 1047w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=1140&h=380&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=285&h=95&q=100&fm=webp 285w,\n//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=570&h=190&q=100&fm=webp 570w,\n//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=1047&h=349&q=100&fm=webp 1047w","sizes":"(max-width: 1140px) 100vw, 1140px"},"seo":{"width":1200,"height":630,"src":"//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=1200&h=630&q=100&fit=fill","srcSet":"","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/6jwnLSTJAgaQ8bF2QJtdTJ/e39dd798e1fe7e10348830b819c98512/1611587385789.jfif?w=1200&h=630&q=100&fm=webp&fit=fill","srcSetWebp":""}},"backgroundColor":"#111216"},{"postDate":"Apr. 24, 2020","pathPrefix":"articles","path":"articles/why-we-built-a-company-before-building-a-product","readingTime":{"text":"1 minute read","minutes":0.648,"words":162,"time":38880},"id":"51ea2a80-8abf-567c-9f74-2b5a84bc369d","title":"hello company blog","node_locale":"en","excerpt":"hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog ","slug":"why-we-built-a-company-before-building-a-product","shortUrl":"company-product","canonical":"https://medium.com/musezade/company","featured":false,"publicationDate":"Jan. 7, 2019","updatedAt":"Aug. 29, 2021","hero":{"CardPreview":{"aspectRatio":1.7647058823529411,"src":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=680&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=300&h=170&q=100 300w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=600&h=340&q=100 600w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=680&q=100 1200w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1800&h=1020&q=100 1800w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=2400&h=1360&q=100 2400w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=1813&q=100 3200w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=680&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=300&h=170&q=100&fm=webp 300w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=600&h=340&q=100&fm=webp 600w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=680&q=100&fm=webp 1200w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1800&h=1020&q=100&fm=webp 1800w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=2400&h=1360&q=100&fm=webp 2400w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=1813&q=100&fm=webp 3200w","sizes":"(max-width: 1200px) 100vw, 1200px"},"Article__Featured":{"aspectRatio":1.4545454545454546,"src":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=825&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=300&h=206&q=100 300w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=600&h=413&q=100 600w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=825&q=100 1200w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1800&h=1238&q=100 1800w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=2400&h=1650&q=100 2400w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=2200&q=100 3200w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=825&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=300&h=206&q=100&fm=webp 300w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=600&h=413&q=100&fm=webp 600w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1200&h=825&q=100&fm=webp 1200w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1800&h=1238&q=100&fm=webp 1800w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=2400&h=1650&q=100&fm=webp 2400w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=2200&q=100&fm=webp 3200w","sizes":"(max-width: 1200px) 100vw, 1200px"},"Article__Hero":{"aspectRatio":1.4545454545454546,"src":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=2200&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=800&h=550&q=100 800w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1600&h=1100&q=100 1600w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=2200&q=100 3200w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=2200&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=800&h=550&q=100&fm=webp 800w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=1600&h=1100&q=100&fm=webp 1600w,\n//images.ctfassets.net/mn39h0tra6wf/0Id2pyl6Zk4ldfpS4HElJ/e5aaed9bf277e23d9b1f732206159695/Hero-Why_we_built_a_company_before_building_a_product_2x-min.jpg?w=3200&h=2200&q=100&fm=webp 3200w","sizes":"(max-width: 3200px) 100vw, 3200px"}},"author":{"id":"a2900930-2e55-5847-8161-1cd0dc5babfb","name":"Mobile Development Lead","title":"Mobile Development Lead","slug":"thiago-costa","biography":{"childRichTextHtml":{"html":"just another random blog just another random blog just another random blog just another random blog just another random blog just another random blog
"}},"avatar":{"small":{"aspectRatio":1,"src":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=64&h=64&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=16&h=16&q=100 16w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=32&h=32&q=100 32w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=64&h=64&q=100 64w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=96&h=96&q=100 96w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=128&h=128&q=100 128w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=192&h=192&q=100 192w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=1112&h=1112&q=100 1112w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=64&h=64&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=16&h=16&q=100&fm=webp 16w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=32&h=32&q=100&fm=webp 32w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=64&h=64&q=100&fm=webp 64w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=96&h=96&q=100&fm=webp 96w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=128&h=128&q=100&fm=webp 128w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=192&h=192&q=100&fm=webp 192w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=1112&h=1112&q=100&fm=webp 1112w","sizes":"(max-width: 64px) 100vw, 64px"},"large":{"aspectRatio":1,"src":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=400&h=400&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=100&h=100&q=100 100w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=200&h=200&q=100 200w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=400&h=400&q=100 400w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=600&h=600&q=100 600w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=800&h=800&q=100 800w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=1112&h=1112&q=100 1112w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=400&h=400&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=100&h=100&q=100&fm=webp 100w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=200&h=200&q=100&fm=webp 200w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=400&h=400&q=100&fm=webp 400w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=600&h=600&q=100&fm=webp 600w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=800&h=800&q=100&fm=webp 800w,\n//images.ctfassets.net/mn39h0tra6wf/hmNFgzRgtiEgIwoMUcg8O/c146c66b582ff4b90833011c4848f282/musezadenew.png?w=1112&h=1112&q=100&fm=webp 1112w","sizes":"(max-width: 400px) 100vw, 400px"}}},"body":"hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog
hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog hello company blog
","backgroundImage":{"fluid":{"aspectRatio":3,"src":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1140&h=380&q=100","srcSet":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=285&h=95&q=100 285w,\n//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=570&h=190&q=100 570w,\n//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1140&h=380&q=100 1140w,\n//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1600&h=533&q=100 1600w","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1140&h=380&q=100&fm=webp","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=285&h=95&q=100&fm=webp 285w,\n//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=570&h=190&q=100&fm=webp 570w,\n//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1140&h=380&q=100&fm=webp 1140w,\n//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1600&h=533&q=100&fm=webp 1600w","sizes":"(max-width: 1140px) 100vw, 1140px"},"seo":{"width":1200,"height":630,"src":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1200&h=630&q=100&fit=fill","srcSet":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1200&h=630&q=100&fit=fill 1x","srcWebp":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1200&h=630&q=100&fm=webp&fit=fill","srcSetWebp":"//images.ctfassets.net/mn39h0tra6wf/JvSIBZWVM8gVwOL4gVVFp/7008a39a560805bb11f0fd9a6f30428e/Preview-Why_we_built_a_company_before_building_a_product-min.jpg?w=1200&h=630&q=100&fm=webp&fit=fill 1x"}},"backgroundColor":"#fff"}]}}}